TTV spends big bucks on Japanese & Korean stars for CNY special

Although the Year of the Rabbit is still a month away, Taiwanese networks are already preparing their annual Chinese New Year variety specials.  Back in the beginning of this year, TTV scored big ratings with “Superstar Red and White Entertainment Awards”. The variety extravaganza will return in 2011 in hope to repeat its previous success. Over 30 artistes performed in the first Red and White special (which was “modeled” after Japan’s Kohaku) including Show Luo and ELVA Hsiao, as well as 90s idols Jimmy Lin and Nicky Wu.

For the upcoming special, TTV will change things up by adding Japanese and Korean stars to the lineup. In addition to the previously announced Thelma Aoyama, Atari Kosuke and After School, Chinatimes reported that SHINee has also agreed to appear on the show. TTV has yet to confirm this, but if it is true, they sure won’t be very happy that their competitor had leaked the news (CTV and Chinatimes are owned by the same company.) The newspaper also revealed how pricey these foreign stars can be: Atari Kosuke will set them back around 600,000 NTD, Thelma Aoyama and After School are estimated to cost at least 900,000 respectively, and SHINee rounds out the group with 1.2 million. “Superstar” will be pre-recorded at the Taipei Arena on January 10th. 

To counter attack TTV's programming, CTV announced they will record their own CNY special "2011 Asia Million Star Challenge" on January 26th.  It is also taking place at the Taipei Arena and will feature two other Korean idol groups.  No names have been given but here are two clues: One is a top-selling popular group, the other is a long-legged female group. Interestingly, A-list stars like Jay Chou, Jolin Tsai, A-Mei Chang, Mayday, Jam Hsiao and Leehom Wang have all turned down both shows.

Will local viewers enjoy the foreign flavor? We'll find out when the specials air on Chinese New Year's eve, February 2nd, 2011.

Source: Chinatimes, image from Avex

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